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A few words to jumpstart our conversation…

President’s Word

"In a world saturated with messages, being visible is no longer enough. You have to inspire, convince, and above all, leave a lasting impression. Influence and impact are not opposites; they complement and reinforce each other.

Influence is the art of capturing attention, shaping perceptions, and encouraging change. It is the subtle power of words, images, and well-thought-out strategies that touch emotions and generate support.

Impact is the mark one leaves behind. Fleeting influence can captivate for a moment, but only real impact transforms intention into action, and action into lasting commitment.

Influence & Impact Strategies doesn’t just tell stories: it anchors them in people’s minds and converts them into concrete results. Its mission is to support businesses and brands in building communication that resonates, mobilizes, and changes the game. And behind this alchemy of influence and impact lies strategy. A structured process, sharp thinking, constant adaptation to trends, markets, and customer expectations. If influence attracts, impact drives action, and an agile, well-thought-out strategy provides relevant positioning and guides a business toward success.

 

This is how Influence & Impact Strategies was born, with a name that works just as well in English as it does in French. A communication agency that claims to be ready to combine influence, impact, and strategy to give any business or international brand a new dimension."

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Influence and impact are not opposites — they complement and reinforce one another.

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Born from a bold conviction: impactful communication blends influence, strategy, and meaning.


We support ambitious companies across sectors, particularly those navigating complex markets, international development, or brand repositioning.

With deep expertise in the construction, logistics, and industrial sectors, we’re also trusted by forward-thinking brands ready to scale, pivot, or reconnect with their audience.

Our edge lies in a multicultural mindset, a tailor-made approach, and hands-on field experience.

About the Agency

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Energetic, passionate, and people-focused, I tackle every challenge with enthusiasm and a drive to succeed together. My Italian roots fuel my creativity and warmth, while my French upbringing brings balance and perspective. I love turning ideas into action—whether launching a brand, product, or business worldwide, building teams, or creating unforgettable customer experiences. With 25 years of experience in construction, recycling, industry, and logistics, I’ve dedicated my career to marketing—conduct a strategy with clear goals and KPI, developing brand standards, PR, digital, training, and product experience hold no secrets for me. With multilingual and multicultural skills, I drive impactful global launches and connect customers, medias, and manufacturers across the globe. As a Customer Voice (VOC) expert, I ensure that every strategy and innovation benefits both your customers and your revenue! Today, my vision and energy lead me down an entrepreneurial path, helping brands expand internationally. My mission? • Support your growth in foreign markets with deep industry expertise • Help you regain momentum and your business potential • Contribute to the evolution of an industry I’m passionate about Raised in southern France by Italian parents, I’ve always believed in the power of community, strong human connections, and the joy of sharing—values that shape both my personal and professional journey. I love cooking, sharing great moments, and enjoying nature. Yoga, running, and CrossFit keep me grounded, while a good book or a glass of wine by the fire feeds my soul. From ideas to action, from strategy to success—let’s move forward together! Contact me, and let’s bring your ambitions to life.

Simona's journey

Real experiences,

Real reviews.

Jacques Catinot, Président — CP Trading

" Dear Simona,
You have been so much more than a partner: your professionalism, commitment, and kindness have left a mark on all of us.
Over the years, you've brought a unique energy, inspiring ideas, and unwavering support to your clients. "
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