Don't Undermine the Importance of the Press When Entering a New Market !
When a company enters a new market, it faces several challenges: raising awareness of its offer, building credibility, and capturing the attention of its target audience. In this context, the press plays a crucial role.
Often underestimated in the face of the rise of social media and digital marketing, the press remains an essential strategic lever for establishing a strong and lasting presence. Ignoring the press during a market launch would be a strategic mistake. It boosts credibility, ensures long-term visibility, and complements digital marketing effectively. A well-crafted media strategy can make the difference between a quiet start and a resounding success.
Influence & Impact Strategies helps its clients implement effective and personalized media strategies to maximize their visibility.
The Press :
A Vector of Credibility and Legitimacy
​Whether specialized or general, the press provides legitimacy that few other channels can offer. An article or mention in a reputable media outlet strengthens the trust of prospects and partners. Unlike paid advertising, media coverage from a journalist or expert is perceived as independent and objective validation. Influence & Impact Strategies helps its clients develop relationships with journalists and optimize their media communications.
Long-Term Impact and Extended Reach
Press articles have a much longer lifespan than social media posts. An article can remain online indefinitely and continue to influence readers long after it is published. Furthermore, the press reaches a varied and qualified audience, depending on the chosen media. Influence & Impact Strategies advises its clients on selecting the most relevant media outlets to maximize their reach.
An Opportunity to Differentiate from the Competition
In a saturated market, standing out is essential. The press allows you to explain your value proposition in-depth, share case studies, testimonials, or interviews. It provides an ideal platform to tell your story and assert your positioning. Influence & Impact Strategies helps its clients build impactful storytelling and identify attractive angles for journalists.
A Complementary Strategy to Digital Marketing
The press does not compete with digital marketing; it complements it. A well-placed article can be shared on social media, enrich a newsletter, or be integrated into a broader communication campaign. It contributes to an effective omnichannel strategy. Influence & Impact Strategies helps its clients integrate the press into a global and coherent communication approach.
How to Integrate the Press into Your Launch Strategy ?
-
Identify Key Media: Whether specialized or mainstream, they must align with your target audience.
-
Build Relationships with Journalists: A good relationship with the media ensures regular coverage.
-
Propose Relevant Content: Press releases, opinion pieces, interviews, inspiring stories.
-
Leverage Every Publication: Share the articles obtained on your communication channels.
​​
Influence & Impact Strategies supports its clients at every step of this strategy, ensuring optimal visibility and developing a personalized approach for each launch.
The Impact of Well-Orchestrated Communication ?
Influence & Impact Strategies can help you maximize your visibility through a tailored press strategy. Effective media coverage can strengthen your credibility and accelerate your success in the market.